Your Go To Team For Small Business
info@yessirpromotions.com

Digital Marketing

Marketing is a widely used term to describe the communication between a company and the consumer audience that aims to increase the value of the company or its merchandise or, at its simplest, raises the profile of the company and its products in the public mind. The purpose of marketing is to induce behavioral change in the receptive audience.

Marketing Techniques

The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants. A marketing strategy considers the resources a firm has, or is required to allocate in effort to achieve an objective.

Key Features

Content
Business plans are decision-making tools. The content and format of the business plan is determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation.
Presentation
The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An “elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners. A pitch deck is a slide show and oral presentation that is meant to trigger discussion and interest potential investors.
Audience
Internally focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures.

Recent Posts: The Biz Ni Com

Hackers want to crack bank ATM networks – and your nearest cash machine is probably running Windows XP

Hackers can remotely infect an ATM and issue commands to it by hacking a banks network. Cyber attacks against ATMs aren’t new, but until now…

In newly surfaced Howard Stern interview, Trump joked about giving Princess Di an HIV test

Donald Trump, Melania Trump, Howard Stern, Beth Ostrosky and Chris Rock at a New York Knicks game in 2005. On Monday, newly surfaced transcripts and…

U.S. consumer confidence falls; new home sales hit eight-month low

U.S consumer confidence fell in September and home sales dropped to an eight-month low in August due to the impact of Hurricanes Harvey and Irma,…

Marvel’s Inhumans’ long, difficult road to television, explained

For Marvel, it’s been a struggle turning Inhumans into a mainstream superhero team. The underlying lesson of every Marvel superhero story is to never give…

Bill Gates now uses an Android phone

Windows Phone has been dead for a good year now, and Microsoft co-founder Bill Gates has decided it’s also time to move on. In an interview…

Contact Us

Any questions or comments? We'd love to help. Just call us on 480-331-2125 between 8am and 6pm, Mon-Sat MST.

Contact Us