Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats Website: Groww.in…
As 2024 winds down, I’m feeling incredibly grateful. To everyone who’s used Buffer this year, shared feedback, or cheered us on — thank you. This year was all about making Buffer work harder for you, helping you streamline your workflow, and unlocking more possibilities for your content. Here’s a look at what’s new: Welcome to…
The entire customer service industry is talking about adopting AI tools. Your customers are expecting it: 87% of support teams have seen an increase in their customers’ expectations over the last year, and 68% believe that AI has directly influenced expectations. The first three months are key. But don’t let this overwhelm you. You don’t…
Secret recipes | Seth’s Blog “You can try this at home…” But you probably won’t. The secret recipe isn’t the reason Coke is successful. And the recipe for KFC isn’t much of a recipe at all. The secret way you do the thing isn’t what keeps your clients coming back. It’s the part you do…
It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of…
2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year. From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). As has become…
If 2023 was the year AI burst on to the scene, 2024 was the year it truly came of age in customer service. We moved beyond the initial “wow” factor to see what AI could actually deliver – and the results have been transformative. From Fin AI Agent’s groundbreaking 51% resolution rate out of the…
When the truck makes a delivery at the nearby True Value hardware store, Danny needs to figure out which shelf to put it on. Should the extension cords go next to the hoses? After all, they both do the same thing, one with electricity and one with water… The purpose of putting things in order…
You don’t have to be the next James Bond to start PPC spying—all you need is a license to Ahrefs. In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns. What is PPC spying, and…
At the beginning of 2024, we were unsure what would come out of this year. The previous year had been such a whirlwind with the rise of decentralized social and the addition of AI features that creators, brands, and platforms had all started to redefine how they would operate. It was an exciting and fast-paced…