Creating a TikTok strategy for a brand takes legwork. Aside from figuring out the best type of content to post, you’ll also need to find the best time to post…

Any aspiring entrepreneur researching how to start a business will likely be advised to write a business plan. But few resources provide business plan examples to really help guide you through writing…

It’s no secret that great video editing software can help you produce professional grade videos for platforms like Instagram, TikTok, Vimeo, or YouTube. If you’re a content marketer, you’ll know…

Many video creators, whether professional YouTubers or brands on YouTube, regard the YouTube algorithm as a complete mystery—a higher power that rules over their view counts, completely outside of their control. Much of…

Today, beauty influencers are everywhere, sharing secret hacks and their latest go-to products. But in 2010, Luxy Hair was one of the first companies to use its YouTube channel as…

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer…

Imagine you could focus more of your efforts on product design and innovation, beautifying your brand, or streamlining operations instead of finding customers and worrying about sales. Marketing doesn’t come…

Shoppers are flooded with choices.  It’s easy for them to forget why they came to a store in the first place, and for them to quickly get distracted in favor…

Every day, YouTube users watch over a billion (yes, with a b) hours of YouTube videos, and yet only 9% of small businesses have bothered to start their own channel. As YouTube usage continues…

As a small business owner, you naturally strive to meet customers where they are, whether that’s stocking the right merchandise or offering convenient payment options. Mobile payments processing is fairly…