Clicks Top Posts of the Week Takeaways What We Learned Monday: Pre-roll ads – what are they and how can you use them? A pre-roll is played before the video is initiated in a video player. They are typically shorter than the average TV commercial, so you have to make them count. The full article…
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Marketing Podcast with Joe Polish In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He’s the author…
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Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. In an example from The Wall Street Journal, if a user books an…
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Sponsored Top Tips for Your Social Media Ideation & Research For many marketers, coming up with ideas for social media is the hardest part — even more challenging than creating the content itself. But the good news is that you can make it easier. Keeping your social media fun, fresh, and engaging doesn’t need to…
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Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She’s the…
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TikTok announced a new campaign type for brands to further enhance their performance in the app. The new solution is called Smart Performance Campaigns. Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full…
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Check it out at clams.lol Cards Against Humanity created a big ol’ buzz with this clam-flavored mayo. On top of finding another creative way to sell expansion packs of cards, the game company added mystery prizes to the jar and a whole merch line around Clam-O-Naise. Do you give this promotion a smash or…
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YouTube has just announced three new features for advertisers to reach people where and when they’re watching the most. The three new features are spread across shopping, audio, and streaming in what YouTube calls the YouTube Effect (the unique dynamic between YouTube creators and viewers). Moment Blast Moment Blast gives advertisers prime positioning on YouTube Select content…
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Tactics Pre-Roll Ads: What are They and How to Use Them Pre-Roll ads. We bet you’ve seen ’em a million times and wondered how to get them rolling yourself. What is a Pre-Roll Video Ad? A pre-roll is played before the video is initiated in a video player. They are typically shorter than the average…
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Marketing Podcast with Jean Hanson In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of…
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