A Case of the Whoopsies
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Everything ever said about clicks, CTR and bounce rate
It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Google has ever said about this, along with some…
DetailsWeekend Favs – Tango, Gox.ai, and Xnapper
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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TikTok video descriptions now have a 2,200 character limit
TikTok video descriptions, once limited to 300 characters, have now been updated to 2,200 characters. What this means. The update was first noticed by social media consultant Matta Navarra on Twitter, who posted that the new character limit allowed users to express more details about their content, generate more engagement, and make their videos more…
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3 Cheers for Brand Building 🍻
Trivia Brand History Time Clicks Top Posts of the Week Takeaways What We Learned Monday: Consumers now expect companies to use their data in an ethical way. So are you sure (like really, really sure) that your automations and AI use are ethical and bias-free? Merkle shared a blog post on the high-level best practices…
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Speed Up Your Business Growth Through Experimentation
Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of SEMRush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Key Takeaway: A crucial component of growth is experimentation. Experimentation is the…
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Content API for Shopping and Google Ads API updated for country targeting
Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the country targeting requirements were being removed and replaced with a new feedLabel field. Today Google announced updates to those changes including: For Google Ads…
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Toot Toot 🥳 – Carney
Tactics 19 Email Best Practices We Do in The Daily Carnage We’re doing it. We’re having ourselves a little bragging moment. A few months ago, Moosend put us in its crosshairs for creating a scannable newsletter and broke down the best practices we do every day in The Daily Carnage. 19 Things Done by The…
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How To Use Marketing Automation To Your Advantage
Marketing Podcast with Chase Buckner In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to…
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How Twitter uses Signals to help you discover more content, creators, and accounts
Twitter recommendations are designed to help you “enrich your Twitter experience” by showing Tweets from people you may not follow, based on actions you take on Twitter such as liking, following, or retweeting. How Twitter uses Signals. Twitter uses Signals to recommend new content. Signals include topics you follow, posts you’ve liked, accounts you follow,…
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