Prince William met President Biden Friday after being welcomed to Boston by true American royalty: the Kennedys. The two men spent 30 minutes together at the JFK Library where — despite some protesters in the background — William, 40, thanked Biden, 80, for traveling to London for the funeral of Queen Elizabeth in September. The…
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Prince William and Kate Middleton hit a home run as they dialed up the glamour at Boston’s Fenway Park for their glitzy Earthshot Prize ceremony Friday night. Babe Ruth previously said to “never allow the fear of striking out keep you from playing the game” and the Prince and Princess of Wales, both 40, made…
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Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial…
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Clicks Top Posts of the Week Takeaways What We Learned Monday: Short-form video is essential for your social media content strategy. There are TikToks, Reels, and YouTube Shorts. They all do things a little bit differently, so Metigy broke down how brands can use YouTube Shorts with examples included. Tuesday: Have you heard of…
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Marketing Podcast with Martha McSally In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S.…
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Sponsored 5 Steps to Get Ahead of Your Competitors on Instagram Instagram is a great resource to build brand awareness. Unfortunately, there are a lot of other brands trying to do the same thing. So how do you beat them out? Let’s break down the steps you need to take to get ahead of the…
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Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against. But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. Source It was nearly Black Friday, and my partner…
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Sponsored Upgrade Your Marketing Automation Knowledge When it comes to automation, there are so many opportunities to save you time and headaches. Are you missing out on strong workflows? Work Your Flow 2022 is a free marketing automation bootcamp brought to you by 10 digital marketing experts. Across two days (December 6th-7th) of online…
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Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales. While most writers know these definitions, the line between the two can get blurry. Especially when you find yourself writing for both. Content writing. Copywriting. Same diff right?…
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Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson. Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue. That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and…
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