Tactics Make Your Mind Work Like a Million Monkeys Writing, creating content, finding new ideas (or better ideas) – these types of things require thought that can be really hard to produce on a daily basis. But, you gotta bring home the bacon somehow, right? So we wanted to share this little thinking theory to…
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A value proposition is a clear and concise statement that communicates the value you provide to your customers. When written effectively, your value proposition should answer some key questions. Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better? What is a value proposition?…
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Takeaways There is no single CTR average for emails. Several factors influence this number. Reviewing existing data will give a good indicator of what your CTR average should be based on your industry and the types of emails you’re sending. You can take specific steps to improve your CTR and boost conversions. Smart copywriters and…
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Tactics How Brands are Using YouTube Shorts Shorts are great to entertain your audience and help you to possibly persuade the right peeps to take action with your brand. They’re a little different than TikToks and Reels, so we’re going to break down how to use them properly. Benefits of YouTube Shorts: You can reach…
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Takeaways Using headline formulas eliminates the guesswork and gives you a place to start when writing Write about 50 headlines before you put one on your home page A headline should grab the reader’s attention and entice them to keep reading your copy Clear headlines trump clever headlines Do you really need to use headline…
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Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments. When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively. What is email segmentation? Email segmentation…
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Takeaways Copyhackers eBook 1 will help you find and develop your core messages You’ll know how to narrow your market to prospects that will compensate you for your service Use customer research to get the best swipe-worthy copy Use rhetoric devices in your copy to draw attention to your headlines When it comes to determining…
DetailsSEO had its heyday. The empires of Moz and Hubspot were built on it. The rise of digital marketing was dependent on it. But then it became saturated with competition. And yet, it’s still a go-to lever for SaaS companies seeking a traffic boost. And sure – with time, resources and investment, you can boost…
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Value proposition formulas are copywriting formulas that take the guess work out of explaining the value your product or service provides for your customers. These formulas make writing easier by providing a starting point or template that you can use to craft your value proposition. Why do you need a value proposition? Here’s an uncomfortable…
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Before we dive into each abandoned cart email example, let’s clarify what abandoned cart emails are. Source Abandoned cart emails are the emails you send to your customers when they have left items in their shopping carts but left the site before beginning the checkout process. They’re also called “cart abandonment emails” or “cart recovery…
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