Sponsored The Creator Economy: Making Dollars and Sense Out of Social Partnerships Creators are a staple of social media. Whether they’re influencing, educating or entertaining, creators capture audience attention. Marketers have taken notice, with 74%< planning to spend more than a quarter of their budgets on creator partnerships in the next year. Sprout Social’s data…
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Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is…
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Tactics 8 Steps to Start Strategic Marketing Planning for 2023 Are you ready for 2023 already? Good for all those that can say “yes” to that. For everyone else, don’t sweat! Here are some starting points: Review Where You’ve Been. Let’s start from the top and review your old plans before you make new ones.…
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To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This opportunity to bring creativity and agility to the table is one…
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Poll Sorry for the missing Poll last week, it was rented out by a Spirit Halloween. Tactics 19 A/B Tests You Should Run on Your Website Sometimes it’s not the most obvious A/B tests that drive the most growth. But you won’t know until you start testing things out. So what should you test? Here…
DetailsMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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What is the greatest skill in SEO? If you believe this tweet, it’s patience. Although patience is a great answer, I would never say there is a “greatest” SEO skill. Why? Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to…
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Clicks Top Posts of the Week Takeaways What We Learned Monday: Time to eat up some acronyms. Google’s Search Quality Evaluator Guidelines gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. SEMRush’s blog teaches us about those keys, Beneficial Purpose, E-A-T, and YMYL, and how…
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Marketing Podcast with Carmine Gallo In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He’s the author of a new…
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Google advertisers can now advertise on podcasts. Yep, announced today, “advertisers can now align their ads with podcast content globally. Simply create an audio or video campaign and select “Podcast” as a placement.” Why we care. Last month we reported on three new audio, shopping, and streaming features available to YouTube advertisers. Today advertisers can…
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