Tactics The Power of “What If…” Finding the right answers mean asking the right questions. Sometimes that just means asking “what if x, y, or z” happened? Here’s how to start asking more strategic questions for your marketing: Identify key members of a group for brainstorming sessions. Create an initial list of What Ifs to…
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How many leads and customers are you missing every day by not installing an automated Lead Management System? But, I get it, there are just so many places and platforms to keep tabs on today. People have countless ways to contact your business – it’s no wonder you can’t keep up with it all.There’s; Email…
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Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to…
DetailsMy weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be…
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Clicks Top Posts of the Week Takeaways What We Learned Monday: Be sure you are taking the right steps to build a solid sender reputation from your email marketing. That way, you’re less likely to end up in a spam folder. Check out this awesome guide to 15 email mistakes to avoid from the Mailmodo…
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Marketing Podcast with Karrie Sanderson In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion…
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Twitter has just launched two new video products to help users watch and discover new content in the app. 1. Immersive viewing and easy discovery This new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to…
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Tactics What is a “Wheel Of Fortune” Marketing Process? Forbes recently shared a story from David Gaz. He’s an agency founder and creative director who has been around the block. Sometimes that block is called “failure.” He recounts a clients paid media campaign going terribly wrong and shared what he calls the “Wheel of Fortune”…
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Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He…
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