Marketing Podcast with Jeb Blount In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for…
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Tactics Tips for Different Social Media Algorithms Each social media platform has its own algorithm that takes into account different factors. So while step one is to create high-quality content that encourages engagement, step two is to use these tips for each channel to get it to the most people possible. Facebook Relevancy: Facebook/Meta audience…
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Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I’m going to break down the 10 key areas that may be holding your business back. Key Takeaway: If you’re a long-time listener, you know that my point of view is strategy before tactics. In this episode,…
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News Be in the Know Bonus: New designer or just bad with the pen tool? There’s a little design game for that! Tactics How Reviews Can Improve Your SEO Efforts Off-site SEO can be some powerful stuff to continue giving you brand awareness outside of your own website or SEM. A great way to…
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Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human…
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Tactics Spotify Advertising Culture Next 2022 Report 18- to 24-year-olds have already played more than 578 billion minutes of music on Spotify. Gen Z has consistently been the largest age group consuming audio content, and Spotify advertising has noticed. The company put out a new year of data on the influence that the generation has…
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Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here. Key Takeaway: In this episode, I’m wrapping up…
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My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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Beginning a new website project can be a daunting and intimidating task. There are so many moving parts it is easy to overlook some of them. This doesn’t just go for the web designer; it goes for the client as well. In an effort to help make the process a little less frightening, here is…
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