We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The…
Tom Brady is an elite athlete. Few have even approached the stats he had playing football. And Catherine Walker, NSTA Science Teacher of the Year, is an elite, because her pedagogy and understanding give her the ability to create better outcomes for her students. There’s a hospital for special surgery, but all surgery is special…
It’s impossible for anyone to list all the best digital marketing conferences as nobody’s been to them all. But as our team has been to quite a few, we thought we’d keep things simple and share the ones we loved. Here they are, starting with those with confirmed dates for 2025. Next event: April 10-11, 2025Location: Brighton,…
Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Yes! Despite the overwhelming number of new features (broadcast channels, notes, and more),…
Working with AI is no longer an option for customer service teams – it’s a necessity. With an influx of new entrants promising powerful AI agents, choosing the right solution has become increasingly complex. Making the right choice is a challenge for today’s support leaders for a number of reasons. Solutions range from basic chatbots…
Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the replacement of human labor, yet, somehow we’ve found useful activities for a rapidly growing population. Coordinated without a coordinator, people go to work each day, often doing something that’s only vaguely related to their own sustenance. We show…
At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants have to do with Michelin tyres?” Then you think: “People drive all over America to…
Looking to get into influencer marketing for the first time? It’s become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. It gives you access to creators’ engaged audiences in your niche. It’s accessible to businesses at any budget. That’s why 69% of…
In this episode of The Ticket, Harry Spence, Director of Customer Support at ScreenCloud, joins us to discuss the critical aspects of selecting and implementing AI agents. In conversation with Intercom’s Senior Director of Human Support, Bobby Stapleton, he explores ScreenCloud’s customer support strategy, the importance of technology integration, and the need for a proactive…
Severe weather alert | Seth’s Blog For the last two weeks, my weather app has informed me that there’s a real risk (in this case, wildfires). But, after a few days, that’s not severe weather. That’s just weather. (Metaphor alert). Patterns are easy to ignore. We pay attention when the pattern is interrupted. The nature…