Tactics
8 Ways to Generate Customer Reviews
When was the last time you made a purchasing decision on the Internet without surfing through customer reviews? Exactly. Online reviews provide social proof, establish expertise, and build trust with consumers in ways that marketing campaigns just can’t. Here’s how to get your stars:
- Collect Email Addresses During Billing. If someone is willing to share their contact info, they’ve likely had a satisfactory experience. Send a follow-up after a week to solicit a review.
- Use In-Store Signage. If you have a brick-and-mortar business, try banners, flyers, brochures, window clings, receipt QR codes, or an in-store kiosk.
- Drop a Hint. Train your employees to candidly mention that honest feedback is appreciated and received around here.
- Offer Incentives. Tried and true. Offer discounts, coupons, and other incentives (for honest feedback, not strictly positive reviews).
- Include Reminders On Your Website. Make it easy on ’em with CTAs and non-invasive pop-ups.
- Leverage Social Media. Direct users to leave feedback on the review platform of their choice.
- Thoughtfully Respond To All Reviews. Respond quickly, be courteous, acknowledge and apologize, and provide a resolution. Or simply thank users who provide positive feedback.
- Delight Your Customers. A winning product or service that fulfills its promise to solve a problem after a frictionless purchasing experience? That goes a long way.
Read more over at Search Engine Journal.
Tools
Google Place ID Finder
Save time and stay out of the source code. Supple’s Google Place ID Finder allows you to quickly access the Google Place ID for a business and generate a review link and corresponding QR code to send customers directly to your listing review interface.
