In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he’s helped thousands of organizations communicate with visitors on their websites, including many small businesses.
Key Takeaway:
How can you effectively serve your customer? How can you wow them? How can you show them that you actually care? Real-time communication. Website live chat has evolved an incredible amount since its inception. In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry.
Questions I ask Ben Congleton:
- [1:21] Would you say Olark was really early on in the live chat space?
- [1:51] What you did do in your previous life that had you want to start a chatbot company?
- [3:27] What was startup life like in 2008?
- [5:16] Was there what was the point where you started to say, “I think this is gonna work”?
- [7:22] How has chat evolved from a consumer behavior standpoint?
- [11:49] What is the emergence of AI doing to the live chat space?
- [14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that?
- [18:02] What role does a chat play for somebody that might have sight or hearing impairments that might make the traditional web not as navigable?
- [20:15] You alluded to a few things you’re working on – what’s coming down the pipeline on the roadmap?
- [23:09] Where can people connect with you?
More About Ben Congleton:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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