Top Posts of the Week
What We Learned
Monday: Disclosing your ads and partnerships on social media or through influencers is essential. To keep it transparent with your users, there are 4 easy ways to disclose your ad content from the Ad Standards blog.
Tuesday: People are hard to capture in one marketing touch alone. So you have to serve multiple ads to possibly grab their attention. The thing is, if you serve an ad too often, it leads to ad fatigue. Revealbot gave 12 ways to avoid Facebook ad fatigue with ad strategies and settings.
Wednesday: FTC regulations are important…but pretty boring to read. We broke down the legal jargon for you in our issue about how to use testimonials, endorsements, and UGC in an FTC-friendly way. It comes from the recently updated Title 16 CFR pt 255 from the FTC.
Thursday: Headlines have to be attention grabbing, but you can’t fake out your readers with click bait. Zero Gravity Marketing gave tips for getting natural clicks with high-value content and why you should avoid click bait.
Join the Conversation
Kathy wrote, “If the new Hootsuite logo winks at me one more time I’m going to scream.”
Kelsi asked, “Does anyone have a software and/or process recommendation for boosted posts? The agency I freelance for is looking to:
-Plan content to boost
-Make sure posts get boosted
-Make sure the boosted budget gets spent
(For context, they have multiple clients and are a small team that already uses Asana and Sprout.) THANK YOU!”
Elena posted, “…ROAS vs MER…I’m trying to double check someone trying to change the KPIs for a client…”
Abbey asked, “ATTN App marketers! 😀 Do you have any trainings, certifications or other resources you recommend to learn all things related to app-specific marketing?”
Vanilla Sea Breeze 🌊
Ahoy, matey. Grab yer silly straws for this sweet sea sipper.
- 2 oz vanilla rum
- 1 oz almond liqueur
- Splash of pineapple juice
- Splash of cranberry juice
- Orange, lime, or pineapple
- In a cocktail shaker, shake the vanilla rum, almond liqueur, pineapple juice, cranberry juice, and ice.
- Strain into a glass filled with ice. It will be a little frothy on top if shaken well.
- Garnish if you’d like, then sip away like a pirate on a calm bay.
Recipe by Pass the Sushi
Show and Tell
Hey from The Daily Carnage writers!
We just wanted to take this chance to share some of the other projects we work on. We write The Carnage for you daily, but some of our other projects by our agency include branding, websites, paid media, and email marketing.
Take a gander at it on our website!
Ads from the Past
(We’re sorry for the nightmare fuel.)
Did Ya Know?
What was Eggo’s original name?
They were invented in 1953 by Frank Dorsa and called the fraken-word meaning “frozen waffles.” Eggo was a food company that sold condiments, potato chips, and frozen foods. The name “Froffles” never really caught on, but “Eggo waffles” was here to stay.