Looking to take your blog posts to the next level? These five tips will help you craft content that captures your readers’ attention and keeps them engaged.
Today, content creation has become a source of income for different kinds of creators. From influencers to niche bloggers, there are millions of people who regularly publish content online on different platforms and even their own websites.
While content creation can definitely be both fun and profitable, it can also be challenging. There is a lot of competition for the attention of everyone spending their time online. One thing is to create good content – but it’s a completely different thing getting it seen.
Obviously, the quality of content plays a huge role in its performance. The better your content is, the more chances you have of attracting a bigger audience to appreciate it. So, without further ado, here are five tips for writing blog posts that captivate audiences.
#1 Choose the right voice
First of all, you need to choose the right voice for your blog writing. As a content creator, you need to stand out and have a unique and recognizable image. Building this image takes time, but you should first decide how you will do it before you start your branding process. One of the most important aspects of image creation is finding your own unique style of writing (or voice) that you will use across all your content.
The voice you choose needs to be in line with your overall image. For instance, if you have an approachable personality and want to look friendly, then you should go for a casual tone, Avoid sounding too professional or resigned – your texts will sound odd to your audience. On the other hand, if you want to position yourself as an expert and a figure of authority, then you should try a formal tone.
Once again, it all depends on what kind of image you want to portray. As long as your voice fits the kind of image you want to build, you should be on your way to finding your own unique style of writing. In general, it’s best to go for a conversational tone with active (rather than passive) language. This kind of tone will already make you look more appealing in the eyes of many readers.
Keep in mind that developing your very own unique voice may take some time. At first, you can try to copy your favorite bloggers and write in their style. You don’t need to publish these texts – they are simply a way to practice. By copying those you admire, you will improve your writing skills and eventually find a way to write in your own style. Just make sure that you actually try to discover how you “sound” once you start posting your content online.
#2 Structure smartly
Another tip you should follow when writing blog posts is structure your content smartly. Structure helps you organize your thoughts and present them in a more comprehensive and engaging way. Moreover, organizing your points in a logical order helps you make your blog posts look more professional. This doesn’t mean that you will appear less approachable but rather that you will look like you actually treat your blogging seriously.
Before you write any kind of blog post, you will need to perform thorough research on the topic at hand. Even if you already know a lot about your subject matter, you should still make sure that you aren’t out of the loop. If there are any news or developments related to the topic you want to write about, you should catch up on them before you start writing your post. Collect any relevant information you need and save the links you want to use in your post.
Once you have all the information you want to use in your blog post, you will need to organize it and create an outline for your content. An outline will essentially give your blog post structure. And besides, you will also be following the outline when writing your post which will help you stay on track and cover all the points you want to make without forgetting anything.
When creating your outline, choose the kind of logic you want to use for ordering the points you want to make in your blog post. For example, you can order them chronologically. On the other hand, you might want to go from general to specific. This way, you can cover your topic more in-depth step-by-step. Of course, you should choose the kind of order that is more suitable for your blog post.
In your outline, make sure to give names to each section of your post. Naming your sections will make navigating your post easier, especially if it is a longer piece. This is also the time to write your headline. It should be eye-catching and intriguing to attract the attention of potential readers and make them click on your post to read it. You can come up with several versions of your headline and choose one of them after you finish writing your post.
#3 Balance facts and feelings
Now that you have an outline of your blog post, you can start writing it. One of the most important things you should do when working on your text is aim to balance facts and feelings. Doing this will help you connect with all types of readers. Some people will be more easily persuaded by facts while others will react to feelings or emotions. That’s why you need to use both in your content.
Using facts is quite easy to master. The research you did on the topic will help you select the most relevant industry statistics and insights about the topic you are covering in your post. You can then mention these findings in your text and link all the sources to prove that you aren’t making them up. You can also link some interesting resources that you want to encourage your readers to check out (e.g. for further reading).
When it comes to feelings and emotions, it’s a bit more complicated. If you try to appeal to people’s feelings too often, your readers could notice it and perceive it as manipulation (which it kind of is). As a result, you will get a completely opposite effect. That’s why you need to be careful when using feelings in the points and arguments you bring up in your post. Here are some things you can do to appeal to emotions smartly:
- Find the pain points of your readers and use them to address your audience’s concerns and worries.
- Use arguments that appeal to feelings alongside arguments that appeal to rationality so that they can amplify each other’s impact.
- Let someone else read your blog post during the editing stage and give you feedback about your arguments that appeal to emotions.
#4 Optimize your content
Content optimization is critical, so you should never skip this aspect of your blog post creation. Some of the optimization needs to be done while you are still writing your post. Other things can be done already once the post is written. Nevertheless, you should definitely optimize your content in every way possible. Here are some of the most important things that need to be done for proper optimization:
- Keywords – This is perhaps the most important aspect of search engine optimization. Every piece of content you write needs to have relevant keywords in it. When compiling your keyword list, try to diversify it and use both short and long-tail keywords. Go for evergreen keywords as well as trending ones. Moreover, use branded keywords for your own blog. Look for keywords that are specific to the topic you are covering as well as ones that will suit your entire blog. In other words, try to choose all kinds of keywords. And make sure to update your keyword list for each blog post you write!
- Links – Throughout your post, you will likely add at least a few links. These can be links to the sources you used or links to interesting resources that you want your readers to check out. Try to use both external and internal links. Rather than only linking to other websites, find pages you can link on your own website or blog. Always make sure that all of your links work properly and aren’t broken. After some time, you can check your content again to make sure that no links have become broken. Do it regularly to ensure that there are no issues with your links.
- Visuals – Besides your text, your blog posts will likely have visuals. Obviously, you need to optimize your visuals as well no matter what kind of visuals you are using. Try to use lightweight images and videos to ensure that your web pages have a good loading speed. Add any relevant tags or meta details to your visual elements. Make sharing easier by adding social sharing buttons specifically for your images and videos. If you post infographics, add your credits to them so that when they get shared or used elsewhere, more potential readers can discover your blog.
- Formatting – One more thing you should do is format your blog post. You already have an outline that you used to write your blog which has already created some kind of structure for your text. Now, you need to format your post according to the structure it already has. In other words, you need to add formatting to your headings, for instance. You can also bold, underline, or italicize specific words, phrases, or sentences if you want to put emphasis on them. If you want to, you can also create a table of contents at the beginning of your post to let readers easily jump to any particular section they are interested in. This is particularly useful for longer posts with many sections.
#5 Always proofread and edit
Last but not least, always make sure to proofread your blog post thoroughly before publishing it. Many content creators skip this step, but it is probably the most important one in the entire process of content creation. You need to identify and correct mistakes while cutting out any unnecessary sentences and adding the details you forgot. Here are some tips to help you proofread and edit your texts more effectively:
- Proofread your blog post the first time to cut out unnecessary or filler sentences. During this first proofreading time, you can also add sentences or details that you missed or forgot about when writing the post.
- The second you proofread your text, look for factual mistakes. Double-check all the claims you have made and make sure to add links to sources where you forgot to add them. Likewise, check that you linked the right sources.
- When proofreading your post the third time, look for linguistic mistakes and correct them. These can be mistakes in grammar, spelling, punctuation, word choice, and so on. This is also the time when you should try to improve the readability of your text. Try to avoid using jargon and passive tense to make it easier for readers to understand your text. If you have used any acronyms, write them out the first time to make it clear what they refer to.
- After proofreading and editing your text, add a call to action (CTA) at the end of your post if you haven’t done so already. You can add CTAs throughout your post as well, especially if it is a long one, but make sure that you aren’t going overboard. You need to make it clear what you expect from your readers, but you shouldn’t be pushy about it. Some examples of CTAs include “What do you think? Leave a comment!”, “Follow me on social media!”, “Subscribe to my email newsletter!”, etc.
To sum up, writing high-quality blog posts takes time and effort because it requires good writing and editing skills among others. Follow the tips in this article to start developing your skills and creating blog posts that captivate audiences.
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