Top Posts of the Week
What We Learned
Monday: User-generated content (UGC) is great because it lets your customers speak for you and builds more trust among your audience. Hypetrain recently made a LinkedIn post that lists the latest UGC trends. Check out the full post for statistics and tips for utilizing UGC marketing.
Tuesday: TikTok recently published a TikTok holiday marketing guide. It provides some insights into user engagement trends around the holidays, tips for planning content, plus how to use TikTok’s various ad options. It’s full of great bite-sized planning tools like this general content planning rule:
Wednesday: Mark your calendars! On December 6th-7th, Mention is hosting their annual “Work Your Flow” event. Work Your Flow is a FREE marketing automation bootcamp brought to you by 10 digital marketing experts. Attendees learn how to apply different automation techniques to optimize all of your key digital marketing channels. Register here!
Thursday: Once you’ve begun to see results from your social media efforts, your work is just getting started. Maintain your momentum with competitive insights and benchmarking. Ready to gain insight into key trends by tracking the competitors and metrics you care about most? See Dash Hudson’s full lineup of social media management features.
Join the Conversation
Jessica shared: I’m dyinggg at these comments! (It’s a parody account but still a flawless example of engaging your audience)
Valerie asked, “What do your clients/bosses LOVE to see on their monthly reports? What “wow’s” them?”
Roxy asked, “CARNIES! I have a possibly scary question that might out me as either ignorant or confused.
**What do you define a CAMPAIGN as?**”
Phil gave our favorite answer:
“I use the word campaign like Gretchen Weiners uses the word fetch. Everything I do is a campaign. Boosted social post? Boom, campaign. One-off apology email because I didn’t know what the “pref.” field was and accidentally made all of our French customers into priests? That’s a campaign. Telling people I have to leave a meeting for another meeting that doesn’t exist just so I can eat lunch? Campaign.”
Bethany asked, “OK, friends, what is your preferred marketing automation platform?”
Spiced Pear and Bourbon Sparkler
- 1 1/2 oz spiced pear simple syrup*
- 1 1/2 oz bourbon
- 1/2 oz lemon juice
- 1-2 oz prosecco
*Spiced Pear Simple Syrup
- 1 cup pear juice (3 ripe pears blitzed in a blender with a bit of water)
- 1 small ginger root (grated)
- 2 cinnamon sticks
- 5 cloves
- 1/4 cup brown sugar
- In a pot combine pear juice, grated ginger, cinnamon sticks, and cloves.
- Cover and let simmer over low heat for ten minutes.
- Take off the heat and add 1/4 cup of brown sugar.
- Let cool, and strain.
- Pour the Bourbon, pear syrup, lemon juice, and ice into a cocktail shaker and shake for 30 seconds.
- Strain the drink over a chilled coupe glass, and top with the Prosecco of your choice.
Recipe by Bon Appétit
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Did Ya Know?
What year was good ‘ol Twitter founded?