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How Typeform Stands Out In A Crowded Market

Marketing Podcast with Karrie Sanderson

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.

Questions I ask Karrie Sanderson:

  • [1:12] How did diversity, equality, and inclusion land in the CMO job?
  • [2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing?
  • [2:48] Has design been a key differentiator for Typeform?
  • [3:23] As CMO, how do you look at the customer journey?
  • [5:26] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’?
  • [7:55] Would you go as far as saying a form experience could be a part of your culture?
  • [8:26] What do you feel is your core differentiator?
  • [10:50] I remember the first, probably 10 years ago first time I came across Typeform and most people probably had this reaction – “Wow, that’s different.” Do you ever fight the urge to say we have to be different again?
  • [12:29] Where do you stand on your messaging for client acquisition?
  • [15:49] If you were advising a form builder, what should the experience be as soon as I hit submit?
  • [20:08] What are some of the things that you’ve found that make Typeform surveys more enjoyable or more relatable?
  • [21:49] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on?
  • [22:55] Where can people connect with you and learn more about your work?

More About Karrie Sanderson:

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

 

 

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