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TikTok Slang 2022: A Complete Guide for Brands

How well do you know TikTok slang? Abbreviations, colloquialisms, and emojis are have a different meaning when it comes to this platform. It has a huge influence from Gen Z speak.

Let’s start with some stats:

  • 63% of Gen Z use TikTok on a daily basis
  • TikTok has 1 billion users and counting
  • 50% of Americans admit to using slang without knowing what it means…we don’t want to be part of this statistic

Abbreviations:

  • ASL – If you were around in the wild West of Myspace and messengers, ASL meant Age Sex Location. On TikTok, it’s a shortened TikTok phrase for “as hell”.
    IB – Don’t forget to give credit where it’s due (or the comments will come after you. IB means “inspired by.” You will usually see a user tagged next to this abbreviation.
  • TfW – This means “That Feeling When.” It is often referring to a particular emotion that people find relatable.
  • #xyzbca – No one fully knows what this abbreviation or set of letters is for. It is used in a similar way to #fyp and #foryou.

Descriptions/Names/Labels:

  • CEO – On TikTok, CEO still means chief executive officer, but it’s said as a way to say someone is the absolute best at something.
  • Cheugy – It’s a word that refers to people or objects that are out of touch, not trendy, or trying too hard.
  • Mid – Basically it means something is mediocre.
  • Cap / No Cap – “Cap” means “lie”. So “no cap” means “no lie.”
  • Slay – To “slay” means you’re killing it. It’s used as a term of encouragement and is particularly prevalent among the Drag community.
  • Yeet  – This was originally meant throwing something at high speed. On TikTok, it’s become a new word for “Yay!”

Emojis:

  • ✨ _ ✨ – Used to emphasise a word or phrase. It’s often done in a slight tongue in cheek humorous way.
  • 💀/⚰️ –  Gen Z now communicates that they are “dying/dead/deceased” from laughter if they found something funny.
  • 🤡 – The clown emoji is used to signify foolishness or feeling dumb.
  • 👁👄👁 – This emoji combo is meant to express shock or surprise.
  • 👉 👈️ – This shows hesitation or shyness.

We could only a couple of each phrase in here, so check out the full slang guide from FanBytes for dozens MORE TikTok terms (plus a WHOLE bunch of challenge types).

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Vibe Check Your Audience

Are we using TikTok terms right?

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