Justin Bieber wants H&M to say “Sorry.”
The 28-year-old singer took to his Instagram Stories on Monday to slam the retailer for allegedly selling a collection of merch featuring his name and likeness without his consent.
“I didn’t aprove [sic] any of the merch collection that they put up at H&M .. all without my permission and approval,” Bieber wrote atop a blank orange screen. “SMH I WOULDN’T BUY IT IF I WERE YOU.”
Continued the “Baby” crooner, “The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT.”
While only one item from the collection appears to still be available for purchase on H&M’s US website — a canvas tote bag ($15) printed with photos of Bieber — fans had been sharing photos on Twitter that spotlighted other items, including sweatshirts reading “World Tour” and a phone case emblazoned with lyrics from his song “Ghost.”
Following Bieber’s social media rant, some of his 270 million followers flooded H&M Instagram urging the brand to remove the allegedly unapproved product.
“Why you selling Justin’s stuff w/o his knowledge… that’s sketchy,” one person commented on the brand’s latest post, while another user added, “Shame on you.”
“Using Justin’s face and brand without his permission? I hope you guys get sued by him and his team !” a third fan chimed in.
Representatives for H&M didn’t immediately respond to Page Six Style’s request for comment, but in an email to the Daily News, the brand wrote, “As with all other licensed products and partnerships, H&M followed proper approval procedures.”
While Bieber has yet to take any legal action against H&M, the singer hasn’t shied away from suing people for using his status for profit in the past.
Whiteley later revealed that he received a letter from the singer’s lawyers accusing him of “direct infringement of our client’s intellectual property rights.”
Following the back and forth, Whitley renamed the project from “Paintings from Space” to “Justin Bieber Is Suing Me.”