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ConsultingJanuary 17, 20230

Let’s Go Viral – Carney

“Can you make us a viral video?” Maybe.

Everyone wants to go viral. Especially your manager, who may not understand that there’s no real formula for virality. It happens at the storied intersection of je ne sais quoi and miraculous timing. The good news is that there are some observable elements consistently associated with viral content. So let’s start there.

According to HubSpot’s 2022 Video Marketing Report, viral videos often share these characteristics:

  • Short titles of 3 words or less.
  • Shorter run times of 3 minutes or less.
  • The element of surprise (such as a scream or gasp) or irony. (Hint: your company should be the surprise.)
  • Widely relatable circumstances, situations, or subject matter.
  • High production value in musical elements, resolution, props, and concept.
  • Songs, dances, or performances that required practice and talent.

The art of viral content comes down to good old storytelling that evokes a pleasant emotional response, like laughter. Results not guaranteed, though, sorry.

Check out HubSpot’s blog for more on viral videos.

VWO Platform

The VWO Platform is an experimentation platform that can help you create A/B tests, multivariate tests, and segment-targeted tests using a point-and-click visual editor, code editor, and VWO’s AI copy generator. Plus, you can drill down in a comprehensive reporting dashboard, which includes heatmaps and recordings.

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Sonesta International doesn’t mind reintroducing itself. The 80-year-old hotel brand might not be top of mind, but it’s always been around—kind of like Judy Greer, the supporting actress in all of your favorite rom-coms. Sonesta’s “Famous Yet Nameless” spot is a refreshingly self-aware mic tap.





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