Quick! No Googling…
Top Posts of the Week
What We Learned
Monday: Location-based marketing is great for more relevant ad serving to your local audience. Smith.ai wrote a blog post about the differences between geofencing and geotargeting. The main tips for using both are to make sure your marketing matches the language/lingo and attitude of the location your trying to reach.
Tuesday: Stakeholders who are hesitant to stray from traditional methods can be a hard sell when it comes to embracing newer marketing tactics. The Carney team wrote a blog post on tips for how to convince an old-fashioned team to embrace modern marketing. Overall, it’s just about treating it like a target audience. You have to research, ask questions, and speak the right language to convert them.
Wednesday: Google Analytics 4 is coming to marketers in full force. We have a less than a year to get used to it while still having Universal Analytics at hand. Luckily, CallRail put together a helpful guide to Google Analytics 4 with step-by-step instructions for making reports and GTM in this GA version.
Thursday: Google has pushed the official deadline for the full ban of third-party cookies to 2024. But that doesn’t mean marketers shouldn’t be trying to adapt now. Cookieless targeting offers marketers an opportunity to experiment and optimize their ads differently. Stack Adapt wrote a post about the 4 big benefits to using cookieless targeting with tips on contextual advertising.
Join the Conversation
Emi asked, “Marketing directors>>>>>What do you use for project planning and project management?” (and it started an 80+ comment thread of tools)
Karen shared, “Have to share a real-life chuckle for a Wednesday morning. I asked my granddaughter how her VPK orientation went last night. Referring to the info deck they presented to the parents, she says, “They showed us a movie, but it was really boring and didn’t even move.” 🤣🤣🤣”
Jodie posted, “I finally closed my LinkedIn account. Originally I was excited about a business-focused social channel to share ideas and thought it was growing beyond an employment site.
Now it’s a job site PLUS a free mailing list to sales people who are driving me crazy and clogging up my in-box.
No, I don’t need help creating software.
No, you can’t find me leads.
No, I don’t need your coaching system to help me maximize profits.
Jaylin wrote, “Hello 🙂 Has anyone created their own social media analytics report in Google sheets? I have been trying to search for some to create my own but I am lacking inspo on how to go about this.”
Pineapple Dole Whip
- 1 shot of vanilla vodka
- 4 oz pineapple juice
- Vanilla ice cream
- Fruit slices for garnish and snacking
- Fill a cocktail shaker half full with ice then add vodka and pineapple juice.
- Pour into chilled glass over a scoop of ice cream.
- Chill 😎
Recipe by Mirlandra’s Kitchen
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Did Ya Know?
What word inspired the Google brand name?
\ ˈgü-ˌgȯl \ (noun)
the digit 1 followed by 100 zeroes equal to 10100
According to Google: “The name was a play on the mathematical expression for the number 1 followed by 100 zeros and aptly reflected Larry and Sergey’s mission ‘to organize the world’s information and make it universally accessible and useful.’”