A research strategy is an overall plan for conducting a research study. A research strategy guides a researcher in planning, executing, and monitoring the study. ... Research methods tell the researcher how to collect and analyse data, e.g. through interviews, questionnaires, or statistical method
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Simply put, it's a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.
How big is the gap between where you are now, and where you want to be in five years? An important part of strategy development is determining what steps need to or would need be taken to enable you to bridge this gap given what you’ve evaluated in your SWOT analysis. If the gap is too big, it's wise to review and possibly reset your strategic goals.