One of your first steps in your digital research is to do a marketing and sales assessment.
While there is a broad range of activities that can be included in your marketing and sales assessment, it should include these four (4) components:
- Identify your company’s digital goals and challenges
- Identify your target market and buyers
- Identify your marketing activities and sales processes
- Analyze the results of your marketing and sales activities
In a nutshell these 4 steps will help you properly assess and approach your marketing plan.
Step 1: Determine Your Goals
Step 2: Identify Your Target Market
Step 3: Identify Your Marketing and Sales Activities and Processes
Step 4: Analyze the Results of Your Marketing and Sales Activities