10 Benefits of Live Streaming for Brands
Live video events can be an essential part of your marketing strategy. Why? Well, letâs break that down with our top 5 reasons:
- Build trust and brand loyalty. Live streaming helps customers feel personally connected to the brands they follow. Itâs your chance to provide valuable content like sneak peeks, tutorials, or educational material that they enjoy the most.
- Provide more authentic opportunities for engagement. Beautiful, polished video content is great, but there is a certain authenticity that comes with live broadcasts. Plus, live chats and Q&A sessions help humanize a viewerâs experience.
- Establish credibility and thought leadership in your field. When your subject matter experts share insights into problems impacting your industry, youâll build credibility for your brand. Credibility builds awareness and conversions.
- Increase your event reach beyond in-person boundaries. Itâs one of the beautiful things about virtual anything. Live streaming eliminates geographical constraints.
- Repurpose your recorded content. Share your video clips across social media, in regular emails, or even supplemental content to blogs, ebooks, and infographics.
Check out the other 5 top benefits to live streaming in Epiphan Videoâs blog post.
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Better Left Un-Screamed
If a guy catches a spider in his house, does he make a sound?
In the spirit of the Football season, Progressive released a series of âWhat Really Happened Replayâ ads. This one features a father and son debating if there was any shreik, yelp, or scream involved in catching a little household pest. They need to review the tape to see (and hear) the truth.