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The 5 Stages Of Marketing Every Business Moves Their Customers Through


Marketing Podcast with John Jantsch

john-jantschIn this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about something that I’ve been talking a lot about lately called the Customer Success Track.

Key Takeaway:

After working with tons of small businesses and clients for the last 30+ years, I’ve realized that there are five stages of marketing that many businesses go through. I’ve been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones.

I’ve mapped this out in what I’m calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I’m diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all five stages over the course of a long-term business relationship.

 

Topics I Cover:

  • [1:28] What the Customer Success Track is
  • [1:41] Stage 1: Foundation
  • [7:46] Stage 2: Level up
  • [11:36] Stage 3: Organize
  • [14:23] Stage 4: Stabilize
  • [18:36] Stage 5: Scale

Resources I Mention:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

 

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business.

 

Running a small business means doing it all. You deserve an online marketing platform that does the same! Semrush is an all-in-one platform that will lighten the load. Handle SEO, social media, and advertising all in one place. Attract new customers, save time and money on marketing, and get ahead of the competition. New to online marketing? No problem! Semrush will get you started. If you’re ready to grow online, try Semrush free today at semrush.com/now.

 

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The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND



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