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The Anti-Time Management Strategy That Actually Gives You Your Time Back


Marketing Podcast with Richie Norton

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He’s the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping.

Key Takeaway:

What if you could enjoy expansive freedom by prioritizing attention instead of simply managing your time? With the Anti-Time Management Strategy, you can. In this episode, Richie Norton, author and serial entrepreneur, shares the framework he’s created that helps you find motivation, prioritize your ideals, create a flexible work-life lifestyle, and actually gives you your time back. We dive into Anti-Time Management and how it will help you be present for the people, projects, plans, and priorities that matter most.

Questions I ask Richie Norton:

  • [1:29] The book starts with a missile attack — can you tell that story and share the why behind the reason it made it into the book?
  • [4:13] How does that story kinda launch what you’re trying to say in anti-time management?
  • [5:56] What is anti-time management?
  • [6:52] What is time tipping and how does that juxtapose with anti-time management?
  • [9:13] Why do you think balance is the wrong goal?
  • [10:38] How do we move away from the idea that has been ingrained into society that if you’re not sitting at a desk from nine to five, you’re not working?
  • [13:16] How do you get better at protecting the lifestyle you want to live?
  • [16:23] What is project stacking?
  • [18:51] What is expert sourcing?
  • [20:03] Could you talk about something that I think is the essence of the book — changing how you get paid?
  • [22:23] Where can people connect with you?

More About Richie Norton:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

 

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business.

 

Everybody’s online, but are they finding your website? Grab the online spotlight and your customers’ attention with Semrush. From Content and SEO to ads and social media, Semrush is your one-stop shop for online marketing. Build, manage, and measure campaigns —across all channels — faster and easier. Are you ready to take your business to the next level? Get seen. Get Semrush. Visit semrush.com/go to try it free for 7 days.

 

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