Top Posts of the Week
What We Learned
Monday: Finding the right answers means asking the right questions. Sometimes you have to set yourself up for organized “what if” questions. Vision Edge Marketing put together 7 steps to asking the right “what if” questions for your marketing strategy.
Tuesday: Good social media marketing takes a lot of work, time and manpower. But what if it didn’t have to be that way? What if we could optimize everything and create an automated, well-oiled social media machine? To help you to reach your social media goals without losing your mind, Mention has put together this short guide: Streamline Your Social Media Management.
Wednesday: It can be hard finding the perfect CMS for all of your needs. The main two options are traditional or “headless” content management systems. UDig broke down all the pros, cons, and differences between a traditional and headless CMS.
Thursday: There is no one-size-fits-all for social media spending. Every brand is going to see different levels of engagement and platform behaviors, so you have to spend wisely. When it comes to budgeting, Gartner put together 8 ways to make the most out of your social media budget.
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Sky asked, “Am I wrong in thinking it is ridiculous to create a walk-through video as part of a website relaunch? Is a simple “we’ve updated our page” message sufficient, or would a more detailed communication showing how to navigate be normal?”
Julia wrote, “I need some feedback on a little sign pollution issue I’m having…
I represent a local retailer that offers a TON of free and paid special events, and weekly events and they all have different organizers….In addition to that, we help promote community events, so we also have those all over the shop as well. Not to mention actual sales related promotions…Any suggestions?”
Miranda posted, “Hey, Carnies! I’m working with a high-profile celeb to host a Virtual Tasting, and one of the key things that keep coming up in calls is marketing not driving enough support to these IG Live events. While we do everything we can think of, I’m hoping for some out-of-the-box ideas that are low-no budget that can be implemented quickly (within days). Any ideas? HELP.”
Bethany shared the most relatable TikTok to content marketers ever:
The Irish Affogato
- 3/4 oz Irish whiskey
- 1/2 oz Baileys Irish cream
- 1 1/2 oz cold-brew coffee (or hot if you’d like)
- 1 scoop coffee ice cream
- Garnish as you see fit
- Add Irish whiskey, Irish cream, coffee ice cream, and cold-brew coffee into your very favorite mug.
- Garnish with whipped cream and chocolate shavings.
Recipe by Liquor.com
Ads from the Past
1920, the Joint Coffee Trade Publicity Committee of the U.S.