Top Posts of the Week
What We Learned
Monday: Be sure you are taking the right steps to build a solid sender reputation from your email marketing. That way, you’re less likely to end up in a spam folder. Check out this awesome guide to 15 email mistakes to avoid from the Mailmodo blog.
Tuesday: What the heck is “dark social” and how can you track it? Chili Piper’s Demand Gen Chat podcast shared a conversation about dark social and how to use it to drive demand, plus how marketers can actually use all the data you collect from self-reported attribution to make business decisions.
Wedneday: Subejct lines are your biggest chance of getting an opened email. You only have a few words to grab someone’s attention, so you have to make them count. Mirabel’s Marketing Manager gave 7 great subject line writing tips with examples.
Thursday: Forbes featured agency founder David Gaz to share a little insight from his experience in ad campaign wins and losses. He said that marketers know how to follow the typical formulas for ads, but fall short when they make assumptions. He described his “Wheel of Fortune” marketing process as a means to treat his analytics like a video game quest and landing pages like puzzles.
Join the Conversation
Mario wrote, “Hi everyone! I was wondering, what video resolution or ratio has worked best for you for a cross-platform use ad? TikTok, Instagram, Facebook, Youtube? I see a lot of 9:16 ratios now (Instagram reel ratio)”
Zoë asked, “Has anyone ever merged multiple sites into one site with multiple brands? If so, did you use a tabbed approach (like Gap) or something else? How did it affect conversion rate, etc?”
Alison posted, “Hey all! I’m looking at switching to a new email automation software (currently with Customer.io). What platforms are you all using and how do you find them for creating journeys and custom segments? I’m currently checking out Campaign Monitor, Keap, and Active Campaign!”
David asked, “I have a client that is opening two restaurants and we are looking into digital menu boards. Does anyone know a company that does this and does it well?”
Amaretto Bourbon with Red Wine Float
Ingredients
- 3 oz bourbon
- 1.5 oz amaretto
- 1 oz simple syrup
- 1.5 oz red wine of your choosing
- Cherries for garnish
Steps
- Pour the first 3 ingredients into a glass with ice.
- Mix well.
- Gently pour red wine on top.
- Garnish with a cherry.
Recipe by The Lilly Pad Cottage
Your Time to Shine
We try to be know-it-alls for marketers and do-it-alls.
But there’s gotta be something you can share with us in this big, wide world of marketing that we don’t know.
If you own a piece of content that you think The Daily Carnage readers would enjoy, let’s hear it. We have plenty of ways to give you the spotlight, so here’s your time to shine.
What company was originally called “Jerry and David’s Guide to the World Wide Web”?
b. Yahoo!