When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.” Yet, creating and marketing videos…
Tactics 5 Ways to Prevent Creator Burnout Burnout is no joke. It’s the result of total exhaustion either mentally, emotionally, or physically (or all three). Luckily, there are ways to prevent burnout in your life. Work-life-balance: Boundaries are a major part of creating a healthy balance between your personal and professional life. Saying “no” is…
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber…
Tactics 13 Local Marketing Strategies That Work Brands should be shooting for brand awareness among masses and targeting larger groups. But they can’t forget about the importance of their own local markets and community. Plus, there is a growing focus from TikTok and Instagram on local-level brand discovery. So priming your brand for local marketing…
Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m going to talk about the topic of analytics — specifically tracking results, either for your own business or clients you may work with. Key Takeaway: Understanding what to track is far more important than tracking…
Earlier this month we reported that Google AdSense was planning to start testing their FLEDGE API on August 28. Now it looks like they’re pushing it back to on or after September 24. What is the FLEDGE API. The API uses interest groups to enable sites to display ads they believe are relevant to their…
Tactics 3 Tips for Creating Sustainable Business Growth Growing too fast or in the wrong directions can end up in failure or growing pains that overstay their welcome. You’ll have to put your planning hats on to get a harness on your growth and manage it in an efficient and long-term way. Here are some…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Twitter has now integrated podcasts into it’s recently redesigned Spaces Tab. How does it work. The redesign of Spaces includes hubs where users can personalize audio content together by specific themes like News, Music, Sports, and more. The new design allows listeners to easily access more personalized sections of Spaces on topics they find relevant.…
News Be in the Know ✨ BONUS ✨ for the font nerds out there: The new Rolling Stone logo is a combination of all its favorite typography from past logos Tactics 9 Concepts to Sharpen your Analytical Thinking Not everyone is blessed (or cursed?) to be a “numbers person.” But when it comes to marketing,…