Elites (vs. elitism) | Seth’s Blog

Tom Brady is an elite athlete. Few have even approached the stats he had playing football. And Catherine Walker, NSTA Science Teacher of the Year, is an elite, because her pedagogy and understanding give her the ability to create better outcomes for her students. There’s a hospital for special surgery, but all surgery is special…

How to Use Hashtags on Instagram

Instagram hashtags are often a forgotten part of the humongous Instagram strategy. But when done right, they can provide an additional push to your overall Instagram reach with minimal effort. Here’s a no-frills guide to Instagram hashtags and how to use them. Yes! Despite the overwhelming number of new features (broadcast channels, notes, and more),…

Thinking about jobs | Seth’s Blog

Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the replacement of human labor, yet, somehow we’ve found useful activities for a rapidly growing population. Coordinated without a coordinator, people go to work each day, often doing something that’s only vaguely related to their own sustenance. We show…

7 Examples of Great Branded Content

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests. Take the famous Michelin guide At first you think: “What do restaurants have to do with Michelin tyres?” Then you think: “People drive all over America to…