Google Performance Max self-upgrade tool for Local campaigns is now available

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Google has just announced the Performance Max self-upgrade tool for Smart Shopping and Local campaigns. How to self-upgrade. You can self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page. Preserving historical data. When your campaigns are self-upgraded, all historical campaign performance…

Leave No Stone Un-targeted – Carney

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Tactics 8 Types of Remarketing to Consider Remarketing (or “retargeting,” whichever term floats your boat) can be an effective paid media tactic because it serves ads to users who have already engaged with your brand. Those users are more likely to fully convert! Search Engine Journal put together 8 different approaches to consider for your…