Daily Archives: August 30, 2022

Harness first-party data for conversion

In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber…

Village Genius – Carney

Tactics 13 Local Marketing Strategies That Work Brands should be shooting for brand awareness among masses and targeting larger groups. But they can’t forget about the importance of their own local markets and community. Plus, there is a growing focus from TikTok and Instagram on local-level brand discovery. So priming your brand for local marketing…