Tactics 3 Powerful Micro-Conversion Strategies for Paid Social Social advertising is a competitive game. Itās important to take advantage of available capabilities and data to maximize performance. One way of doing that is taking at a look at micro-conversions. Micro-conversions signal high intent for a user to convert on a primary conversion goal, resulting in…
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.Ā App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in…
Tactics 6 TikTok Marketing Tips for You Itās another happy TikTok Tuesday! We know TikTok strategies can be time-consuming, frustrating, or even intimidating. To get brands pointed in the right direction to get started, or adjust their current path, here are the top TikTok tips to know. Tip 1: Find your niche Donāt focus on…
Every week, we feature fresh job listings for search marketers. Make sure to bookmark this page and check back every Friday. Are you looking to hire? You can submit your listing here for free. Please note that we do not include listings without a salary range. Newest jobs in SEO, PPC and marketing Senior Program…
Tactics TikTok Slang 2022: A Complete Guide for Brands How well do you know TikTok slang? Abbreviations, colloquialisms, and emojis are have a different meaning when it comes to this platform. It has a huge influence from Gen Z speak. Letās start with some stats: 63% of Gen Z use TikTok on a daily basis…
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, youāll learn how Hertz has tackled their ESP sprawl, grew…
Many people assume that a website’s purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works. Yet the primary goal of a website isnāt only to obtain new clients. In fact, 92% of consumers visit a brand’s website…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I donāt go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this…
Trivia Quick! No Googling… Clicks Top Posts of the Week Takeaways What We Learned Monday: Location-based marketing is great for more relevant ad serving to your local audience. Smith.ai wrote a blog post about the differences between geofencing and geotargeting. The main tips for using both are to make sure your marketing matches the language/lingo…