Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets…
Tactics 7 Marketing Tips to Effectively Explain a Complex Service How to make a stand-out brand: Step 1: Have a unique service, product, or process. Step 2: Let ’em know why you’re different. But Step 2 can give marketers trouble if a service is highly complex or technical. So how can you reach people on…
Apple now has four new options for advertisers to drive visibility and downloads in the App Store. The new placements are: Today tab Search tab Search results Product pages — while browsing The Today tab. The Today tab lets you reach people with high-impact creative on the front page of the App Store. The ad…
Tactics 5 Content Marketing Trends to Know Right Now Don’t sleep on your content marketing goals. 97% of marketers said content marketing is critical to their strategy. Is it a priority in yours? Well if it isn’t, maybe it’s time to check out these trends and see how you can build better content. 1. Content…
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new…
Tactics What you need to know about Beneficial Purpose, EAT, and YMYL for Google’s Quality Standards Google released its Search Quality Evaluator Guidelines and gave three golden keys of insight into how Google looks at web pages and differentiates high-quality content from low-quality. Those keys are Beneficial Purpose, E-A-T, and YMYL. What Does E-A-T Mean?…
All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a…
Tactics Good/Fast/Cheap Is Dumb Have you heard of this game of pick two? Good/Fast/Cheap. If it’s good and fast, it’s going to be expensive. If it’s good and cheap, it’s going to take time. If it’s fast and cheap, it’s likely going to be junk. And if you want all 3? It’s not possible. But…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including:…