Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to just the URL, at the top of the snippet. With the site name, Google also announced the size and shape of the favicon will be displayed next…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Google is rolling out a new search ad label, replacing the black “Ad” label with a new bold black text “Sponsored” label. This is rolling out in conjunction with the new site names and larger favicons in the mobile search results, Google announced. What is looks like. Here is a screenshot of the new bold…
Clicks Top Posts of the Week Takeaways What We Learned Monday: What does it mean to know, own, and engage with your audience effectively? The Bootstrapped Founder’s blog covered the difference between borrowed and owned audiences. A “borrowed” audience is your following on a platform (mainly social media) that allows you to access people indirectly.…
Generating leads can be challenging, especially if you are a small business owner. There is A LOT that goes into obtaining just one lead, let alone ten or 100 leads. But what’s worse? Creating a plan, paying for a successful advertising campaign, driving traffic to your website, generating leads…and then losing those sales because you…
With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. Achieving this vision remains an uphill battle challenged by the growing number of marketing technologies that generate data silos and complex customer journeys. Marketers work tirelessly with fragmented data sources without a single source of truth.…
Tactics 5 of the Best SEO Plugins (with Pros and Cons) WordPress is one of the most popular CMS options out there. It’s easy to use on the backend and has A TON of plugins to help boost your site at the click of a button. When it comes to SEO, we always advise a…
Marketing Podcast with Brett Martin In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com. Key Takeaway: How…
Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. Three examples. Google added these three examples to this help document: An expert staff member of a merchant that guides shoppers between…
Tactics 10 Benefits of Live Streaming for Brands Live video events can be an essential part of your marketing strategy. Why? Well, let’s break that down with our top 5 reasons: Build trust and brand loyalty. Live streaming helps customers feel personally connected to the brands they follow. It’s your chance to provide valuable content…