Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads. “The central theory of this lawsuit…
Sponsored Salaries, Earnings, & Retainers – How Do You Stack Up? Mailchimp surveyed over 2,000 independent agencies and freelancers from 63 countries to put together the 2022 Benchmark Report. It examines how agencies and freelancers fared across the board when it comes to talent and accounts. We wanted to share a preview of some of…
Google has just announced its plans to launch a number of features aimed at helping publishers monetize their websites and increase their emphasis on first-party data relationships. The features include support for ads personalization with publisher first-party cookies in Google Ad Manager and AdSense. Expanding publisher first-party cookies. Publisher first-party cookies can help publishers deliver…
Tactics The Difference Between Owned & Borrowed Audiences What does it mean to know, own, and engage with your audience effectively? Today, we’re going to teach you a little bit about audience diversification across channels, and how to manage that. What is a “Borrowed” Audience? A “borrowed” audience is your following on other platforms (mainly…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to…
Tactics 8 Ways to Make the Most of Your Paid Social Media Budget There is no one-size-fits-all spending formula for social media, just like one brand’s failed content is another brand’s big win. It really all depends on an individual brand. So when it comes to budgeting, it can be hard to determine if you…
Marketing Podcast with Dr. Paul J. Zak In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in…
TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Finding the right answers means asking the right questions. Sometimes you have to set yourself up for organized “what if” questions. Vision Edge Marketing put together 7 steps to asking the right “what if” questions for your marketing strategy. Tuesday: Good social media…