John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by the MarTech Podcast, hosted by Benjamin Shapiro, brought to you by the HubSpot Podcast Network. Ben’s episodes are so awesome. They’re under 30 minutes. They share stories with world class marketers who use technology to generate growth and achieve…
Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. Music optimization for Reels To increase the adoption of Reels, Instagram has introduced free, high-quality songs from the Meta Sound…
Tactics Choosing a Traditional CMS vs Headless CMS Let’s break down content management systems! While no one direction can solve all of your problems, it’s good to know your options. The main two being traditional and “headless” CMS.’ What is a Traditional CMS? A traditional CMS, like WordPress or Drupal, connects the front-end and the…
The search performance report in Google Search Console had a data logging issue on September 21, 2022. This caused some data to not be presented in the search performance report on that date, potentially making it appear that you had fewer visitors from Google Search on that day. Google said it is working on replacing…
Sponsored Streamline Your Social Media Management Good social media marketing takes a lot of work, time and manpower. But what if it didn’t have to be that way? What if we could optimize everything and create an automated, well-oiled social media machine? To help you to reach your social media goals without losing your mind,…
As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes the inevitable learning curve of not only figuring out how to set it up, but also familiarizing yourself with the new UI,…
Tactics The Power of “What If…” Finding the right answers mean asking the right questions. Sometimes that just means asking “what if x, y, or z” happened? Here’s how to start asking more strategic questions for your marketing: Identify key members of a group for brainstorming sessions. Create an initial list of What Ifs to…
How many leads and customers are you missing every day by not installing an automated Lead Management System? But, I get it, there are just so many places and platforms to keep tabs on today. People have countless ways to contact your business – it’s no wonder you can’t keep up with it all.There’s; Email…
Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…