Snackable content is short, straightforward and easy to digest. It’s consumed quickly and is perfect for readers using mobile devices. What makes content “snackable”? Humans crave new information. (Really, we do) But with the average attention span lasting about 8 seconds, they don’t have much time to find it. Source This is where snackable content…
A user journey — also called buyer’s journey, user flow or user experience — is the experience a user has when interacting with your brand. A user journey map, or user experience map, is the visual representation of this experience. What is a user journey? In an ideal world, your prospects would automatically find your…
Trivia The More You Know… Clicks Top Posts of the Week Takeaways What We Learned Monday: Today marks Black Friday! This whole weekend will be full of shopping and marketing strategies, but what about the next big shopping week? Cyber Week II is the week after Christmas (Dec 26-Jan 1). Channable listed ad, marketing, and strategy…
Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a…
Takeaways Headline tests use multiple headline variations to determine the best performing option There are many tools you can use to analyze and test your headline Writing at least 50 headlines will give you a better chance of coming up with a brilliant headline that is also data-driven What is a headline test? A headline…