Before we dive into each abandoned cart email example, let’s clarify what abandoned cart emails are. Source Abandoned cart emails are the emails you send to your customers when they have left items in their shopping carts but left the site before beginning the checkout process. They’re also called “cart abandonment emails” or “cart recovery…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe – is an immersive EdTech solution…
Direct response copywriting inspires the reader to take action immediately after they’ve read the copy. It’s a direct-line sale to the customer and is found mainly in print materials. What is direct response copywriting? Direct response copy must: Ask for an immediate response from the customer Be at the point of conversion Have measurable results…
Abandoned cart emails are emails sent to customers who add items to their shopping cart but leave the site before the checkout process. Abandoned cart emails are also called “cart recovery emails” or “cart abandonment emails.” And some email service providers (ESPs) call them abandoned checkout emails even though they’re really abandoned carts. Source I…
Marketing Podcast with Nancy Harhut In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. Key Takeaway: Behavioral scientists have…