A value proposition is a clear and concise statement that communicates the value you provide to your customers. When written effectively, your value proposition should answer some key questions. Questions like: Who is this product or service for? Why does it matter? How will it make the customer’s life/work better? What is a value proposition?…
Takeaways There is no single CTR average for emails. Several factors influence this number. Reviewing existing data will give a good indicator of what your CTR average should be based on your industry and the types of emails you’re sending. You can take specific steps to improve your CTR and boost conversions. Smart copywriters and…
Tactics How Brands are Using YouTube Shorts Shorts are great to entertain your audience and help you to possibly persuade the right peeps to take action with your brand. They’re a little different than TikToks and Reels, so we’re going to break down how to use them properly. Benefits of YouTube Shorts: You can reach…
Takeaways Using headline formulas eliminates the guesswork and gives you a place to start when writing Write about 50 headlines before you put one on your home page A headline should grab the reader’s attention and entice them to keep reading your copy Clear headlines trump clever headlines Do you really need to use headline…
Email segmentation is the practice of dividing your email subscribers into segments based on common traits and then sending tailored emails to those segments. When you get segmentation right, the rewards are many. And this post will teach you the basics so you can start engaging your subscribers effectively. What is email segmentation? Email segmentation…