Content writing tells a compelling story that both entertains and educates your audience. Whereas copywriting persuades that audience to take action, mostly in the form of sales. While most writers know these definitions, the line between the two can get blurry. Especially when you find yourself writing for both. Content writing. Copywriting. Same diff right?…
Copywriting is the art and science of using words to get a reader to take action. Online, copywriting is your online salesperson. Let that sink in. Words are responsible for selling. Which means they are directly connected to revenue. That’s why it’s critical to understand copywriting, copywriters, and how copy can increase sales – and…
Tactics Make Your Mind Work Like a Million Monkeys Writing, creating content, finding new ideas (or better ideas) – these types of things require thought that can be really hard to produce on a daily basis. But, you gotta bring home the bacon somehow, right? So we wanted to share this little thinking theory to…