Tactics Your Little Black Book for Black Friday Email Strategies It’s not too late to jump on your holiday campaigns…but like…you better get on that. Here are some little-known strategies to look out for this season and possibly use yourself: Build Your Black Friday Email List. Keep your email lists growing by incentivizing new signups…
Marketing Podcast with Paul Magnone In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He’s also the co-author…
The new app will allow BigCommerce users to create shopping ad campaigns on Snapchat. The app was launched in the US and will extend to additional markets sometime next year. How it works. Brands and advertisers can optimize campaigns using the Snap Pixel to track conversions and measure results, view and analyze campaign performance across all ad…
The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. This accreditation is of Meta’s Partner Monetization Policies, Content Monetization Policies and associated content-level brand safety and suitability controls for the placements mentioned above. What is the MRC.…
Sponsored The Creator Economy: Making Dollars and Sense Out of Social Partnerships Creators are a staple of social media. Whether they’re influencing, educating or entertaining, creators capture audience attention. Marketers have taken notice, with 74%< planning to spend more than a quarter of their budgets on creator partnerships in the next year. Sprout Social’s data…
Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers The Ads Data Hub for Marketers is…