Marketing Podcast with Jacqueline Lieberman In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is,…
Tactics Demystifying the TikTok Algo It’s the fastest growing social media platform of our time with the highest engagement rates per post. In Q3 of 2022, TikTok surpassed 1 billion monthly active users. The “For You Page” (FYP)—a curated feed of videos hyper-tailored to user interests and behaviors—is no small part of that success (and…
Marketing Podcast with Jeffrey Shaw In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He’s also the author of a book called: The Self-Employed Life:…