Tactics What is a “Wheel Of Fortune” Marketing Process? Forbes recently shared a story from David Gaz. He’s an agency founder and creative director who has been around the block. Sometimes that block is called “failure.” He recounts a clients paid media campaign going terribly wrong and shared what he calls the “Wheel of Fortune”…
Marketing Podcast with Mike Evans In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He…
SEO often doesn’t get a fair seat at the table when marketing budgets are determined. Even though SEO is marketing. As we’re approaching a time when many companies are having meetings in their conference rooms to determine budget allocations for the upcoming year, I want to help further the case as to why SEO should…
Tactics 7 Essential Tips for Subject Lines Your email strategy falls short if no one opens them. So to get past that hurdle, you have to have a subject line that entices your reader. These are the essential tips to keep in mind when writing a subject line. Including all 7 is great, but even…
Google’s September 2022 product reviews update is now fully rolled out. Google said this update only applied to English-language product reviews. It took six days to complete, beginning Sept. 20 and concluding Sept. 26. This marks the end of a flurry of Google algorithm updates that started with the helpful content update (Aug. 25 to…
Sponsored Trending in B2B: Dark Social and Self-Reported Attribution One of the easiest ways to stay on top of all the new terms and tactics in marketing is podcasts. Have you checked out Demand Gen Chat by Chili Piper? In this podcast episode, they spoke with Sidney Waterfall, VP of Demand at Refine Labs. The…
Traditional search engines use manual tagging or keywords queried against their index to provide results to a customer. This neglects what your customers think, how they behave and what they expect from their search experience. With the evolution of search experiences provided by personalization masters like Google, Amazon and Netflix, customers want the same personalized…
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It’s the biggest mystery and controversy of Google’s search ranking algorithm. For a long time, the SEO community has debated: is the click-through rate (“CTR”) of search results listings a ranking factor? Or the closely related “bounce rate” and “dwell time”? I present to you everything Google has ever said about this, along with some…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…