Daily Archives: January 18, 2023

What Employer Branding Is And How To Build It For Your Business

Marketing Podcast with James Ellis In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster…

Healthy E-E-A-Ting – Carney

News Be in the Know Tactics 3 Tips to E-E-A-T Better In December, Google announced it will now consider the experience of the author when evaluating the quality of content, updating the E-A-T acronym (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T. So, how do you demonstrate first-hand, real-world experience in your content as part of your…