Tactics Why you should be running in-game ads Last year, ~227 million people in the US played video games and 46% of those were women. Game revenues are projected to reach $285 billion by 2027. In-game ad (IGA) campaigns are a huge opportunity for brands looking to expand marketing campaigns outside their normal scope, become…
Marketing Podcast with Russ Ruffino In this episode of the Duct Tape Marketing Podcast, I interview Russ Ruffino. Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Key Takeaway: If you’re looking for some…
Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast, I interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as well as a self-diagnosed collaboration junkie. After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s…