Tactics 3 Location-based Marketing Methods Location-based marketing delivers highly relevant ads to potential customers based on their location in the world. This is achieved through GPS coordinates or Bluetooth-based technology. Here are the 3 primary methods of location-based marketing: Geofencing: This method pinpoints where consumers are in real time via mobile apps. A retailer might…
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Tactics 4 Takeaways from Google’s Updated Link Guidance Google recently updated its guidance on SEO Link Best Practices. These recommendations are generally aligned with HTML recommendations. Here are some things to note: Title Attribute Can Work Like an Anchor Text. The title attribute applied to a link element can be used in the absence of…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Marketing Podcast with Stu Heinecke In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales…
Takeaways What We Learned Monday: LinkedIn’s Competitor Analytics Dashboard is a powerful tool to help you identify opportunities for your company pages by closely monitoring the content, metrics, and growth rate of your hand-picked competition. Tuesday: What not to do on social media? Don’t worry about trolls, vanity metrics, and slow growth. Stay focused on entertaining,…
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Marketing Podcast with Jonah Berger In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we’re going to talk about — Magic Words: What to Say to Get Your Way.…
Tactics How to Market Your Product on Amazon Do you have an Amazon marketing strategy? Here are 8 ways to market your product on the platform to boost sales and close margins: Study your competition and their strategies. Browse your competitors’ top-ranked product descriptions, reviews, and Q&A sections to gain valuable insights on what to…
Tactics 5 Social Media Don’ts We share a lot about what you should be doing on your social channels. Let’s shake things up with 5 things you shouldn’t do: Don’t Expect Instant Results. Social media is about relationship-building, which requires sustained effort over time. Don’t Take Haters Personally. Address genuine concerns, of course. But when it comes…