Marketing Podcast with James Ellis In this episode of the Duct Tape Marketing Podcast, I interview James Ellis. James. James is the principal of Employer Brand Labs in Chicago and is a born employer branding nerd whose mission is to create a million employer brand thinkers. He is an author, keynote speaker, practitioner, and podcaster…
News Be in the Know Tactics 3 Tips to E-E-A-T Better In December, Google announced it will now consider the experience of the author when evaluating the quality of content, updating the E-A-T acronym (Expertise, Authoritativeness, and Trustworthiness) to E-E-A-T. So, how do you demonstrate first-hand, real-world experience in your content as part of your…
Tactics “Can you make us a viral video?” Maybe. Everyone wants to go viral. Especially your manager, who may not understand that there’s no real formula for virality. It happens at the storied intersection of je ne sais quoi and miraculous timing. The good news is that there are some observable elements consistently associated with…
Tactics 4 Keys to an Irresistible Facebook Ad Offer Don’t give up on your underperforming Facebook ads just yet. With fewer data available for targeting and tracking on the platform these days, leveraging an irresistible campaign offer and feed-friendly creative can reinvigorate your ROI. Try the Facebook Ads Offer Formula: Desired action. What is the…
Special Issue A Playlist for MLK Day Martin Luther King, Jr. believed that jazz was a powerful tool in the Civil Rights Movement. “[This music] has strengthened us with its sweet rhythms when courage began to fail. It has calmed us with its rich harmonies when spirits were down.”— King, 1964 Berlin Jazz Festival So,…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
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Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row.…
Tactics Best Practices for Instagram: 2023 Edition Optimizing for Instagram’s algorithm du jour is a moving target. But recently, Head of Instagram Adam Mosseri shared some new insights from behind the curtain. Instagram’s Algorithm uses these key signals to determine a post’s relevance to a user: Post info: How many people like the post, video length,…
Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon star in a new spinoff Business…