Tactics Q: Why use FAQ schema? FAQ structured data organizes information so that Google understands the webpage’s author, the question asked, and the answer to that question. Using this FAQ schema markup can help you gain a better search presence and drive conversions. Here’s how: Enhance Search Listings. FAQ-enhanced search listings can help you take…
Tactics 8 Content Marketing Stats to Know Content marketing — the creating and sharing of relevant and entertaining text-based, video, and audio content to attract and retain a defined audience — is an indispensable part of any digital marketing and SEO strategy for businesses big and small. By now, everyone knows it. But we love…
Tactics How to Dominate with DOOH We told you digital out-of-home (DOOH) would be big in 2023, thanks to developments in technology and enhanced opportunities to execute, target, and measure performance. Here’s four hot tips to maximize your DOOH campaigns: Be in-your-face about it. Too much branding won’t kill your ad, so opt for simple…
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place. What is a marketing system? A…
Marketing Podcast with Marcel Petitpas In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker,…
Clicks Top Posts of the Week Takeaways What We Learned Monday: Don’t be afraid to try broad match on Google Ads in the new year, but monitor it closely for overspend. Creative is king, so use high-quality ad images and videos. Keep in mind that new data laws and less advertiser transparency will present unique…
Marketing Podcast with Amanda Holmes In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales. She’s the…
Tactics What is Entity Search? In the past, you might have gotten by on keywords and link-building alone—but, these days, you have to help semantic search engine bots understand your content by optimizing for entity search. But what does that really mean? entity (n.): a name, place, object, event, concept, or numerical expression that a…
Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Key Takeaway: A crucial component of growth is experimentation. Experimentation is the…