My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an…
Sponsored Deep Dive at Activate Summit ’23 Elevate your marketing skills and learn from industry thought-leaders at Iterable’s virtual marketing conference, Activate Summit, on April 18 and 19, 2023. Gain technical know-how AND hands-on experience in over 30+ sessions and workshops, including: Beyond the Basics: Using Snippets, Dynamic Cohorts, and Journeys to Sky-Rocket Customer LTV…
Discover how power of persuasion is used by advertisers. We aim to equip our readers with knowledge to make informed decisions. As consumers, we are constantly bombarded by daily advertising messages, from billboards on the street to ads on our phones and televisions. While some of these messages may seem harmless or helpful, many are…
Clicks Top Posts of The Week Facebook Group Friday Join The Conversation Leah asked, “How do you shine a light on marketing wins internally?” Assaf asked, “How do you measure the business impact of your organic social efforts?” Alexis shared, “Colibri Group is seeking a talented, highly motivated direct marketing director.” Monica asked, “What does…
Discover the step-by-step guide to creating effective Google Shopping ads for WooCommerce stores and drive more sales to your store. Did you know Google Shopping has a staggering 1.2 billion monthly searches and around 85% of all clicks on AdWords and Google Shopping Campaigns are generated by Google Shopping Ads? Google Shopping Ads have become…
Tactics 5 PPC Keyword Challenges Optimizing keywords for paid search campaigns can be difficult to get right. Here’s how to approach 5 common challenges. Challenge #1: How many keywords should you have in your account? The answer is simple: as many as necessary. By using keyword planning and competitor keyword tools, you can build a…
Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek…
Looking to take your blog posts to the next level? These five tips will help you craft content that captures your readers’ attention and keeps them engaged. Today, content creation has become a source of income for different kinds of creators. From influencers to niche bloggers, there are millions of people who regularly publish content…
Tactics 8 Elements of a Solid Press Release Whether or not you’re the PR point person for a brand, you may find yourself with the task of writing a press release. If you’re new to the genre, don’t worry. The press release follows a simple formula: Add your contact information to the header. If your…
Learn how to leverage LinkedIn marketing to connect with potential customers, build your network, and drive more sales. Check out these tips. LinkedIn marketing has the potential to propel your business to new heights. If you have yet to start utilizing LinkedIn for your business, you are passing up on a valuable opportunity. Unlike Facebook,…